And now he is hoping to follow in the footsteps of stars including Britney Spears, Beyoncé and the Beckhams by launching his own fragrance.
The 70-year-old has named it after his biggest hit, Hello. And while some people familiar with his back catalogue may fear it being a bit cheesy, it is described as “sensual” with “rich amber and musk”.
Lionel said: “There are many similarities between songwriting and fragrance creation – the notes have to work together to tell a story. Creative people are curious. I learned so much in this process of creating my fragrance.”
source https://www.ladunliadinews.com/2019/12/lionel-richie-launches-his-own.html
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